Uploaded October 2020 | Updated September 2026, 1 week ago

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Usually we shoot beer for real here at The Marmalade but this script called for a CG solution. So we just opened up the studio door and stumbled into our CG department to get the drop racing down and across the Michelob Ultra beer bottle. To give you a little glimpse on how we approached this film we cut this little breakdown.

Find the original Film here: youtube.com/watch?v=fzd7RB85Fy0

Client - Anheuser-Busch InBev
Product - Michelob Ultra
Concept - Wieden+Kennedy NY
Production - The Marmalade
Post-production - The Marmalade
Direction - The Marmalade