Uploaded February 2025 | Updated September 2026, 2 weeks ago

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At the heart of the spots lie meticulously executed one-shot sequences: fluid
camera journeys that begin within the can's vibrant, effervescent world and seamlessly transition into shared moments between friends. Our SPIKE tracking technology captured those magical transitions consisting of high-speed shots. 🦾

Find out more about this case on our website!

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Client - Anheuser-Busch-InBev
Agency - Wieden + Kennedy NY
Production - The Marmalade Studios
Service Production SA: ATOMIK Pictures
Post Production - The Marmalade
Director - Torsten Eichten & Matthäus Bussmann
DOP - Eike Rieche