Uploaded August 2024 | Updated September 2026, 2 weeks ago

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A course lecture covering memory turned into a Last Week Tonight with John Oliver episode

00:00: Intro/General Study Tips
05:17: And Now This (Multitaskers Being Bad at Walking)
05:50: Memory Intro (Encoding, Storage, Retrieval)
07:45: Encoding (Levels of Processing and Visualization)
10:09: Encoding (Self-Reference Effect)
11:43: Storage (Atkinson-Shiffrin Model: Sensory, Short-Term, and Long-Term Memory)
12:12: Storage (Sensory Memory)
13:08: Storage (Short-Term Memory: Maintenance and Elaborative Rehearsal)
16:01: Storage (Short-Term Memory Capacity)
19:07: Storage (Short-Term Memory: Chunking)
20:10: Storage (Baddeley and Hitch Working Memory Model)
20:52: Storage (Long-Term Memory Background)
22:00: Storage (Long-Term Memory: Semantic, Episodic, and Procedural Memories)
23:40: Storage (Long-Term Memory Organization and the Semantic Network Model)
24:31: Retrieval (Tip-of-the-Tongue Phenomenon)
26:18: Forgetting (Encoding Failure)
27:13: Forgetting (Decay)
27:41: Forgetting (Interference: Retroactive and Proactive)
29:20: Forgetting (Retrieval Failure and Encoding Specificity Principle)
30:56: Biological Amnesia (Anterograde and Retrograde Amnesia)
32:40: Psychological Amnesia (Repressed Memories)
33:57: Flashbulb Memories
35:52: And Now This (People's Memories Conveniently Failing Them During Legal Proceedings)
36:36: Moustache Promotion
37:09: moustachetruth.org
38:14: Moustache Short Film ("Stevie Powers!")
40:31 End Credits