Uploaded July 2024 | Updated September 2026, 1 week ago
For our forth episode, we visit the home of shaper, surfer, Album/XO Coco mastermind, Matt Parker.
A designer by trade, Parker’s boards are crafted with a well-prioritized perspective that combines functionality and beauty, as evidenced by his ever-advancing technique developed through over a decade of trial and error. He surfs, he gets it, he figures out what’s working and what isn’t, he fixes it, you surf it, you love it.
The idea of participating in the surf industry as an independent shaper is one that comes with a squint and a head scratch as it isn’t very often that the little guy triumphs in a world dominated by mega corporations, and yet those triumphs occur. Throughout the series, you might notice that the subjects - Matt Parker especially - each have a moment where they discuss selling their first board, and in that moment, they aren’t assured, they are surprised. Shocked, even, that someone would spend money on their craft, and it is that humility and awareness that grants them their success. They aren’t cocky about it, or have any ideas about what they. ought to get. They are grateful and more than deserving for what they have, and Matt Parker - who says of his long-passed work, ‘if I held them now, I’d probably cringe,’ - perhaps most of all.
For our forth episode, we visit the home of shaper, surfer, Album/XO Coco mastermind, Matt Parker.
A designer by trade, Parker’s boards are crafted with a well-prioritized perspective that combines functionality and beauty, as evidenced by his ever-advancing technique developed through over a decade of trial and error. He surfs, he gets it, he figures out what’s working and what isn’t, he fixes it, you surf it, you love it.
The idea of participating in the surf industry as an independent shaper is one that comes with a squint and a head scratch as it isn’t very often that the little guy triumphs in a world dominated by mega corporations, and yet those triumphs occur. Throughout the series, you might notice that the subjects - Matt Parker especially - each have a moment where they discuss selling their first board, and in that moment, they aren’t assured, they are surprised. Shocked, even, that someone would spend money on their craft, and it is that humility and awareness that grants them their success. They aren’t cocky about it, or have any ideas about what they. ought to get. They are grateful and more than deserving for what they have, and Matt Parker - who says of his long-passed work, ‘if I held them now, I’d probably cringe,’ - perhaps most of all.
