Melinda Machado Talks About Martha Tijerina: Witnessing the Rise of Spanish Language Media @SmithsonianAmHistory
Melinda Machado Talks About Martha Tijerina: Witnessing the Rise of Spanish Language Media  @SmithsonianAmHistory
Uploaded March 2025 | Updated September 2026, 2 weeks ago
Martha Tijerina developed her career in San Antonio at the first Spanish language station in the continental United States. She covered national news and local stories on her talk show, “En San Antonio” and served as an advocate for her community, giving voice and a platform to rising Mexican American leaders.

Melinda Machado is Director of the Office of Communications and Marketing, National Museum of American History.

This video series is made possible with federal support from the Latino Initiatives Pool, administered by the National Museum of the American Latino.

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Martha Tijerina realizó su carrera en San Antonio, en la primera estación en español de los Estados Unidos continentales. Cubrió noticias nacionales e historias locales en su programa de entrevistas “En San Antonio”, y se desempeñó como promotora de su comunidad, dando voz y una plataforma a los líderes mexicoestadounidenses en ascenso.

Melinda Machado es directora de la Oficina de Comunicaciones y Mercadotecnia del Museo Nacional de Historia Estadounidense.

Esta serie de videos es posible gracias al apoyo federal del Fondo de Iniciativas Latinas, administrado por el Museo Nacional del Latinoamericano.

https://s.si.edu/latinas-talk-latinas
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Melinda Machado Talks About Martha Tijerina: Witnessing the Rise of Spanish Language Media

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