Uploaded July 2026 | Updated September 2026, 2 weeks ago

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I explain why the biggest influence on agriculture's future won't be government, technology, or even global markets—it'll be the consumer.

Consumers increasingly want to know where their food comes from, how it's produced, and what impact farming has on the environment. Add in traceability, social media, government oversight, and taxpayer support for agriculture, and it's clear that farmers will face more consumer influence than ever before.

Some in agriculture won't like that reality. I believe fighting it is the wrong approach.

#farming #podcast #agribusiness #agriculture #farmlife #damianmason

Listen to more great content here 👉 youtube.com/playlist?list=PLOTg4XaRuYh3dLeMyCz0vfu936zhVUQaX&si=MhMMdG-KJ5Lz3mkl

Check out my work with XtremeAg:
- Cutting The Curve Podcast | https://www.xtremeag.farm/podcasts
- The Granary | https://www.xtremeag.farm/the-granary

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