Uploaded March 2023 | Updated September 2026, 13 hours ago
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Maurizio Leo is a software engineer-turned-baker who's baked sourdough bread for more than ten years.
Maurizio started a blog called The Perfect Loaf in 2013 to share his passion for baking sourdough bread at home.
Since then, Maurizio’s business has grown a lot. The Perfect Loaf has nearly 100,000 email subscribers with an incredible 72% open rate. He has nearly 300,000 followers on Instagram and a growing YouTube channel as well. Recently, he even published a New York Times best-selling cookbook!
In this episode, you’ll learn:
• How to be patient with what you’re creating
• Why Maurizio responds to every email he receives
• How he makes money from a baking blog
• And what he’d do differently to better prepare for his website’s sudden traffic
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Create your own video membership with Uscreen: uscreen.link/creatorscience
🌐 Episode page: https://creativeelements.fm/maurizio-leo/
📬 Newsletter: creatorscience.com
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🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - Overnight Success Doesn’t Happen Overnight
01:56 - Maurizio’s Slow Beginnings
06:14 - Posting to Nobody for 5 Years
10:43 - Sign Up for Uscreen!
12:11 - Branching Out Into Instagram and YouTube
15:12 - People Start Paying Attention to Maurizio
17:37 - How Maurizio Thinks About SEO
18:46 - Going ALL IN on Content
20:29 - Blowing Up During the Pandemic
24:16 - How to Prepare for Growth
27:39 - Maurizio’s Business Model
31:17 - Chat Vs Forum Based Community Tools
34:24 - The Insane Process of Publishing a Book
40:52 - Preparing for a Book Release
43:50 - Does Email or Instagram Sell Better?
45:09 - What’s Next for Maurizio?
46:59 - OUTRO
***
CONNECT WITH MAURIZIO LEO
🌐 Website: theperfectloaf.com
📙 Book: theperfectloaf.com/cookbooks
📸 Instagram: instagram.com/maurizio
📹 YouTube: @theperfectloaf
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
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🏁 PAST EPISODES & STARTER PLAYLISTS
https://creativeelements.fm/episodes
https://creativeelements.fm/playlists
💼 SPONSORS
https://creativeelements.fm/sponsors/
💜 Leave a review on Apple Podcasts
apple.co/3c6oN4g
🟢 Leave a rating on Spotify
spoti.fi/3c6xpYH
***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Neaux: twitter.com/NeauxArt
Creative Elements is part of the HubSpot Podcast Network.
👉 Join our community for creators: join.creatorscience.com
Maurizio Leo is a software engineer-turned-baker who's baked sourdough bread for more than ten years.
Maurizio started a blog called The Perfect Loaf in 2013 to share his passion for baking sourdough bread at home.
Since then, Maurizio’s business has grown a lot. The Perfect Loaf has nearly 100,000 email subscribers with an incredible 72% open rate. He has nearly 300,000 followers on Instagram and a growing YouTube channel as well. Recently, he even published a New York Times best-selling cookbook!
In this episode, you’ll learn:
• How to be patient with what you’re creating
• Why Maurizio responds to every email he receives
• How he makes money from a baking blog
• And what he’d do differently to better prepare for his website’s sudden traffic
SPONSOR - USCREEN
Create your own video membership with Uscreen: uscreen.link/creatorscience
🌐 Episode page: https://creativeelements.fm/maurizio-leo/
📬 Newsletter: creatorscience.com
🧰 Get our Toolbox: creatorscience.com/toolbox
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - Overnight Success Doesn’t Happen Overnight
01:56 - Maurizio’s Slow Beginnings
06:14 - Posting to Nobody for 5 Years
10:43 - Sign Up for Uscreen!
12:11 - Branching Out Into Instagram and YouTube
15:12 - People Start Paying Attention to Maurizio
17:37 - How Maurizio Thinks About SEO
18:46 - Going ALL IN on Content
20:29 - Blowing Up During the Pandemic
24:16 - How to Prepare for Growth
27:39 - Maurizio’s Business Model
31:17 - Chat Vs Forum Based Community Tools
34:24 - The Insane Process of Publishing a Book
40:52 - Preparing for a Book Release
43:50 - Does Email or Instagram Sell Better?
45:09 - What’s Next for Maurizio?
46:59 - OUTRO
***
CONNECT WITH MAURIZIO LEO
🌐 Website: theperfectloaf.com
📙 Book: theperfectloaf.com/cookbooks
📸 Instagram: instagram.com/maurizio
📹 YouTube: @theperfectloaf
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🙏 GUEST REQUESTS & LISTENER QUESTIONS
https://creativeelements.fm/request
🏁 PAST EPISODES & STARTER PLAYLISTS
https://creativeelements.fm/episodes
https://creativeelements.fm/playlists
💼 SPONSORS
https://creativeelements.fm/sponsors/
💜 Leave a review on Apple Podcasts
apple.co/3c6oN4g
🟢 Leave a rating on Spotify
spoti.fi/3c6xpYH
***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Neaux: twitter.com/NeauxArt
Creative Elements is part of the HubSpot Podcast Network.
