Uploaded December 2024 | Updated September 2026, 1 hour ago
Learn About Spotify for Creators: creatorscience.co/spotify-garrett
Get a personalized offer (from me): creatorscience.co/offer-garrett
Garrett Kennell is the Chief Creative Officer for - and husband to - Michelle Khare. Garrett has been working on the channel since Michelle’s very first video all the way back in 2016.
Since that first video, their channel has grown to nearly 5 million subscribers and has over 740 million views, making it one of the most intense and complicated productions YouTube has ever seen. Their secret? They have a process for everything.
In this episode, Garrett breaks some of those processes down, including brainstorming, decision-making, and how YOU can start to make bigger, better videos at any scale.
🧠 CreatorHQ Operating System: creatorhq.co
🧰 My Gear: creatorscience.com/toolbox
📬 Newsletter: creatorscience.com
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - The Most Insane Production on YouTube
01:33 - How Michelle Khare’s Channel Evolved
07:14 - How Much a Michelle Khare Video Costs
10:19 - Grow Your Podcast With Spotify
11:36 - Bono’s Six Thinking Hats
17:43 - Getting Rejected
21:20 - Thinking Big
23:51 - How Challenge Accepted Gets Made
29:23 - Making Content for Impact
32:34 - When is Something Done?
34:07 - Where Do Things Go Wrong?
39:44 - Systems and Processes
43:48 - Getting Sponsors
48:55 - Advice to Grow Quickly
***
CONNECT WITH GARRETT
🐦 Twitter: https://x.com/GarrettKennell
📹 YouTube: youtube.com/@MichelleKhare
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
🦋 Bluesky: https://bsky.app/profile/jay.blog
***
TEAM
Founder + Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Learn About Spotify for Creators: creatorscience.co/spotify-garrett
Get a personalized offer (from me): creatorscience.co/offer-garrett
Garrett Kennell is the Chief Creative Officer for - and husband to - Michelle Khare. Garrett has been working on the channel since Michelle’s very first video all the way back in 2016.
Since that first video, their channel has grown to nearly 5 million subscribers and has over 740 million views, making it one of the most intense and complicated productions YouTube has ever seen. Their secret? They have a process for everything.
In this episode, Garrett breaks some of those processes down, including brainstorming, decision-making, and how YOU can start to make bigger, better videos at any scale.
🧠 CreatorHQ Operating System: creatorhq.co
🧰 My Gear: creatorscience.com/toolbox
📬 Newsletter: creatorscience.com
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - The Most Insane Production on YouTube
01:33 - How Michelle Khare’s Channel Evolved
07:14 - How Much a Michelle Khare Video Costs
10:19 - Grow Your Podcast With Spotify
11:36 - Bono’s Six Thinking Hats
17:43 - Getting Rejected
21:20 - Thinking Big
23:51 - How Challenge Accepted Gets Made
29:23 - Making Content for Impact
32:34 - When is Something Done?
34:07 - Where Do Things Go Wrong?
39:44 - Systems and Processes
43:48 - Getting Sponsors
48:55 - Advice to Grow Quickly
***
CONNECT WITH GARRETT
🐦 Twitter: https://x.com/GarrettKennell
📹 YouTube: youtube.com/@MichelleKhare
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
🦋 Bluesky: https://bsky.app/profile/jay.blog
***
TEAM
Founder + Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
