Uploaded August 2025 | Updated September 2026, 4 days ago
Introducing the newest powerhouse to join the Brute Strength coaching crew: Brian Foley. With deep roots in CrossFit, bodybuilding, and endurance training, Brian brings a decade-plus of coaching experience, an obsession with building engines, and a fresh, grounded perspective on performance.
In this episode, Dex sits down with Brian to unpack:
- His journey from California athlete to elite coach
- How CrossFit and HYROX collided in his training philosophy
- Why endurance isn’t just for runners — and how it can unlock your full potential
- His “infinity loop” training concept that’s changing how athletes build capacity
- His new product, Primus Fuel, and how it's helping athletes stay powered and dialed
Whether you’re a coach, athlete, or just someone trying to push the limits — this convo goes deep into what it takes to evolve in and out of the gym.
🎧 Tap in and meet the man behind the method. The Tribe grows.
Follow Brian: @novasfoley
More Brute: brutetraining.com
IG: @brutestrengthtraining
Introducing the newest powerhouse to join the Brute Strength coaching crew: Brian Foley. With deep roots in CrossFit, bodybuilding, and endurance training, Brian brings a decade-plus of coaching experience, an obsession with building engines, and a fresh, grounded perspective on performance.
In this episode, Dex sits down with Brian to unpack:
- His journey from California athlete to elite coach
- How CrossFit and HYROX collided in his training philosophy
- Why endurance isn’t just for runners — and how it can unlock your full potential
- His “infinity loop” training concept that’s changing how athletes build capacity
- His new product, Primus Fuel, and how it's helping athletes stay powered and dialed
Whether you’re a coach, athlete, or just someone trying to push the limits — this convo goes deep into what it takes to evolve in and out of the gym.
🎧 Tap in and meet the man behind the method. The Tribe grows.
Follow Brian: @novasfoley
More Brute: brutetraining.com
IG: @brutestrengthtraining
