Uploaded January 2023 | Updated September 2026, 3 days ago
No secret that at Nike, we love shoes — and we love to celebrate the passion our teammates have for them. Take Ammo (Ssu-Kai) Liao, a Nike Geo Express Lane designer who creates innovative products with strong local elements for sneaker-lovers. Ammo and his team are unveiling new silhouettes to pay tribute to the upcoming Lunar New Year, reinterpreting and building on Nike classics from 12 years ago.
Check out the video to see the BTS design of the 2023 "Year of the Rabbit" sneakers and the cultural significance embodied in the work — plus a look into the day-to-day for a Nike sneaker designer.
#nike #nikedesign #justdoit
No secret that at Nike, we love shoes — and we love to celebrate the passion our teammates have for them. Take Ammo (Ssu-Kai) Liao, a Nike Geo Express Lane designer who creates innovative products with strong local elements for sneaker-lovers. Ammo and his team are unveiling new silhouettes to pay tribute to the upcoming Lunar New Year, reinterpreting and building on Nike classics from 12 years ago.
Check out the video to see the BTS design of the 2023 "Year of the Rabbit" sneakers and the cultural significance embodied in the work — plus a look into the day-to-day for a Nike sneaker designer.
#nike #nikedesign #justdoit
