Uploaded June 2025 | Updated September 2026, 11 hours ago

---

Recorded on March 1, 2025

David Kleeman, Dubit

This session introduces mech — customizable, humanoid machine avatars growing in popularity on platforms like Roblox — as a new frontier for brand integration in digital play. Learn how players use mech to express identity and enhance gameplay, and how Dubit research reveals trends in customization, fandom, and in-platform purchasing.