Measuring the impact of AI on software engineering  – with Laura Tacho @pragmaticengineer
Measuring the impact of AI on software engineering  – with Laura Tacho  @pragmaticengineer
Uploaded July 2025 | Updated September 2026, 1 week ago
There’s no shortage of bold claims about AI and developer productivity, but how do you separate signal from noise?

In this episode of The Pragmatic Engineer, I’m joined by Laura Tacho, CTO at DX, to cut through the hype and share how well (or not) AI tools are actually working inside engineering orgs. Laura shares insights from DX’s research across 180+ companies, including surprising findings about where developers save the most time, why devs don’t use AI at all, and what kinds of rollouts lead to meaningful impact.

We also discuss:

• The problem with oversimplified AI headlines and how to think more critically about them
• An overview of the DX AI Measurement framework
• Learnings from Booking.com’s AI tool rollout
• Common reasons developers aren’t using AI tools
• Why using AI tools sometimes decreases developer satisfaction
• Surprising results from DX’s 180+ company study
• How AI-generated documentation differs from human-written docs
• Why measuring developer experience before rolling out AI is essential
• Why Laura thinks roadmaps are on their way out
• And much more!


Brought to you by:
•⁠ Statsig ⁠ — ⁠ The unified platform for flags, analytics, experiments, and more. statsig.com/pragmatic
• Graphite — The AI developer productivity platform. https://gt.dev/pragmatic


The Pragmatic Engineer deepdives relevant for this episode:
• AI Engineering in the real world newsletter.pragmaticengineer.com/p/ai-engineering-in-the-real-world
• Measuring software engineering productivity newsletter.pragmaticengineer.com/p/engineering-productivity
• The AI Engineering stack newsletter.pragmaticengineer.com/p/the-ai-engineering-stack
• A new way to measure developer productivity – from the creators of DORA and SPACE newsletter.pragmaticengineer.com/p/developer-productivity-a-new-framework


Where to find Laura Tacho:
• X: https://x.com/rhein_wein
• LinkedIn: linkedin.com/in/lauratacho
• Website: lauratacho.com
• Laura’s course (Measuring Engineering Performance and AI Impact) lauratacho.com/developer-productivity-metrics-course

Where to find Gergely Orosz:
• X: https://x.com/GergelyOrosz
• LinkedIn: linkedin.com/in/gergelyorosz
• Bluesky: https://bsky.app/profile/gergely.pragmaticengineer.com
• Newsletter and blog: pragmaticengineer.com


In this episode, we cover:
(00:00) Intro
(01:23) Laura’s take on AI overhyped headlines
(10:46) Common questions Laura gets about AI implementation
(11:49) How to measure AI’s impact
(15:12) Why acceptance rate and lines of code are not sufficient measures of productivity
(18:03) The Booking.com case study
(20:37) Why some employees are not using AI
(24:20) What developers are actually saving time on
(29:14) What happens with the time savings
(31:10) The surprising results from the DORA report on AI in engineering
(33:44) A hypothesis around AI and flow state and the importance of talking to developers
(35:59) What’s working in AI architecture
(42:22) Learnings from WorkHuman’s adoption of Copilot
(47:00) Consumption-based pricing, and the difficulty of allocating resources to AI
(52:01) What DX Core 4 measures
(55:32) The best outcomes of implementing AI
(58:56) Why highly regulated industries are having the best results with AI rollout
(1:00:30) Indeed’s structured AI rollout
(1:04:22) Why migrations might be a good use case for AI (and a tip for doing it!)
(1:07:30) Advice for engineering leads looking to get better at AI tooling and implementation
(1:08:49) Rapid fire round


See the transcript and other references from the episode at newsletter.pragmaticengineer.com/podcast


Production and marketing by penname.co/. For inquiries about sponsoring the podcast, email podcast@pragmaticengineer.com.
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Measuring the impact of AI on software engineering – with Laura Tacho

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