Uploaded September 2023 | Updated September 2026, 2 days ago

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Denim innovator and premium lifestyle brand Mavi is collaborating with TENCEL™ brand using TENCEL™ lyocell fibers with REFIBRA™ technology in its FW23 Recycled Blue collection, creating a capsule of women’s premium denim pieces that combine breathability, durability, and comfort, all the while propelling the brand towards a cleaner and greener future. This initiative supports Mavi’s goal of having 100% sustainable denim by 2030.