Uploaded August 2026 | Updated September 2026, 1 hour ago
Every so often a brand shifts how we should think about carry, not just what we carry. Matador just did that: instead of chasing one better bag, they spent 3 years reengineering their entire range as one connected system, sharing hardware, materials, and components across every pack, sling, and duffel.
The payoff is that bags lare anding 20% cheaper, while other parts of the industry gets pricier.
What does this mean for how gear should be designed going forward? Alec provides our thoughts from Carry HQ. Let us know what you think this shift could mean for carry in the comments.
Every so often a brand shifts how we should think about carry, not just what we carry. Matador just did that: instead of chasing one better bag, they spent 3 years reengineering their entire range as one connected system, sharing hardware, materials, and components across every pack, sling, and duffel.
The payoff is that bags lare anding 20% cheaper, while other parts of the industry gets pricier.
What does this mean for how gear should be designed going forward? Alec provides our thoughts from Carry HQ. Let us know what you think this shift could mean for carry in the comments.
