Uploaded March 2024 | Updated September 2026, 3 hours ago
0:00 – Intro
0:56 – TENCEL™ Luxe in a nutshell
1:33 – Branding Process
2:16 – How to apply for a Certification?
2:41 – Certification Standards
3:20 – How to apply for a Marketing License?
4:34 – Correct & incorrect trademark usage
7:25 – Recap
8:31 – More to explore
0:00 – Intro
0:56 – TENCEL™ Luxe in a nutshell
1:33 – Branding Process
2:16 – How to apply for a Certification?
2:41 – Certification Standards
3:20 – How to apply for a Marketing License?
4:34 – Correct & incorrect trademark usage
7:25 – Recap
8:31 – More to explore










![TENCEL™ | Meet the Modal Fiber Family
Our Modal fibers including TENCEL™ Modal, TENCEL™ Modal – Micro, and TENCEL™ Modal – Micro Air, are produced from responsibly sourced wood[1] with a resource-efficient process[2] offering natural softness, long-lasting comfort and excellent moisture management for everyday wear and next-to-skin essentials; As the fibers become finer from TENCEL™ Modal to TENCEL™ Modal – Micro and the finest fiber TENCEL™ Modal – Micro Air, they enable lighter, softer, and more delicate fabrics for premium intimate and next-to-skin wear.
Discover more about the TENCEL™ Modal fiber family, offering various levels of softness, lightness and wearing comfort: www.tencel.com/us/close-to-you-meet-the-tencel-modal-family
[1] The wood used as raw material for all TENCEL™ Modal fibers is sourced from certified (FSC® (FSC-C041246) or PEFC (PEFC/06-33 92) certification) or controlled wood sources.
[2] TENCEL™ Modal fibers are made with at least 50% less carbon emissions and water consumption compared to generic (unbranded) modal. Results based on LCA standards (ISO 14040/44) and available via Higg MSI (Version 3.12). TENCEL™ | Meet the Modal Fiber Family](https://i.ytimg.com/vi/yJE7CMu5vwE/mqdefault.jpg)