Freethink | Masterclass co-founder explains the secret to standing out in any industry @freethink | Uploaded October 2023 | Updated October 2024, 1 week ago.
How you position your business is as important as the idea itself. Masterclass co-founder Aaron Rasmussen reveals why.
Up Next ► Big Cities, Real Stories, New Beginnings | Lease on Life youtube.com/watch?v=KRL8qr2FtPM
Subscribe to Freethink on YouTube ► youtube.com/watch?v=iEvtSTNOvj0
Aaron Rasmussen, co-founder of MasterClass and CEO of outlier.org, discusses the critical concept of positioning for a successful business. He emphasizes that effectively conveying your business idea to people is as important as the idea itself.
Positioning involves distilling the complexity of your business into a single point that grabs people's attention. This process is crucial in a crowded marketplace to stand out. He outlines steps to develop a strong positioning: list features, narrow down to a single position, and find the right way to present it.
Aaron's experience with outlier.org demonstrates the power of pinpointing a compelling aspect – affordability due to eliminating commute costs – and using it to attract customers. Ultimately, positioning requires answering the question of why your business should exist. This video provides actionable insights for budding entrepreneurs to effectively position their business, and create a distinct identity in the market.
Watch on Freethink.com ► freethink.com/sponsored/outlier
This video was made in partnership with @MillionStoriesMedia
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Read more of our stories on entrepreneurship:
Y Combinator launches a ‘Tinder for entrepreneurs’ to match startup co-founders
► freethink.com/entrepreneurship-innovation/cofounder-matchmaking/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description
The 5-hour rule: How to turn a wasted day into a successful one
► freethink.com/entrepreneurship-innovation/the-5-hour-rule/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description
No, 90% of new businesses don’t fail. Here’s why.
► freethink.com/society/build-for-tomorrow/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description
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Watch our original series:
► Hard Reset: youtube.com/playlist?list=PLXthoedLVIdLvnNgiCshQvqKdS7T_qeGY
► Just Might Work: youtube.com/playlist?list=PLXthoedLVIdIS7K-6oNkrya-v-k-X4zYI
► Challengers: youtube.com/playlist?list=PLXthoedLVIdKeeuwpDPSyHSC54obntRxB
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About Freethink
No politics, no gossip, no cynics. At Freethink, we believe the daily news should inspire people to build a better world. While most media is fueled by toxic politics and negativity, we focus on solutions: the smartest people, the biggest ideas, and the most ground breaking technology shaping our future.
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How you position your business is as important as the idea itself. Masterclass co-founder Aaron Rasmussen reveals why.
Up Next ► Big Cities, Real Stories, New Beginnings | Lease on Life youtube.com/watch?v=KRL8qr2FtPM
Subscribe to Freethink on YouTube ► youtube.com/watch?v=iEvtSTNOvj0
Aaron Rasmussen, co-founder of MasterClass and CEO of outlier.org, discusses the critical concept of positioning for a successful business. He emphasizes that effectively conveying your business idea to people is as important as the idea itself.
Positioning involves distilling the complexity of your business into a single point that grabs people's attention. This process is crucial in a crowded marketplace to stand out. He outlines steps to develop a strong positioning: list features, narrow down to a single position, and find the right way to present it.
Aaron's experience with outlier.org demonstrates the power of pinpointing a compelling aspect – affordability due to eliminating commute costs – and using it to attract customers. Ultimately, positioning requires answering the question of why your business should exist. This video provides actionable insights for budding entrepreneurs to effectively position their business, and create a distinct identity in the market.
Watch on Freethink.com ► freethink.com/sponsored/outlier
This video was made in partnership with @MillionStoriesMedia
◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠
Read more of our stories on entrepreneurship:
Y Combinator launches a ‘Tinder for entrepreneurs’ to match startup co-founders
► freethink.com/entrepreneurship-innovation/cofounder-matchmaking/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description
The 5-hour rule: How to turn a wasted day into a successful one
► freethink.com/entrepreneurship-innovation/the-5-hour-rule/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description
No, 90% of new businesses don’t fail. Here’s why.
► freethink.com/society/build-for-tomorrow/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description
◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡
Watch our original series:
► Hard Reset: youtube.com/playlist?list=PLXthoedLVIdLvnNgiCshQvqKdS7T_qeGY
► Just Might Work: youtube.com/playlist?list=PLXthoedLVIdIS7K-6oNkrya-v-k-X4zYI
► Challengers: youtube.com/playlist?list=PLXthoedLVIdKeeuwpDPSyHSC54obntRxB
◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠
About Freethink
No politics, no gossip, no cynics. At Freethink, we believe the daily news should inspire people to build a better world. While most media is fueled by toxic politics and negativity, we focus on solutions: the smartest people, the biggest ideas, and the most ground breaking technology shaping our future.
◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡
Enjoy Freethink on your favorite platforms:
► Daily editorial features: freethink.com/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description
► Solutions-based stories, straight to your inbox: freethink.com/subscribe/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description
► Facebook: facebook.com/freethinkmedia
► Instagram: instagram.com/freethink
► Twitter: twitter.com/freethinkmedia
► Join the Freethink forum: facebook.com/groups/freethinkforum
