Marshall McLuhan 1968 - The Medium Is The Message A Dummies Guide - Fordham Tap #7  @webcowiv
Marshall McLuhan 1968 - The Medium Is The Message A Dummies Guide - Fordham Tap #7  @webcowiv
mywebcowtube | Marshall McLuhan 1968 - The Medium Is The Message A Dummies Guide - Fordham Tap #7 @webcowiv | Uploaded November 2016 | Updated October 2024, 8 hours ago.
Title: The Medium Is The Message - A Dummies Guide
Date: 26 February 1968
Location: Fordham University
Introduction: by John Culkin
Speakers: Marshall McLuhan, Ted Carpenter

Themes:
11:31 Ashley Montague's "Culture"
12:26 Pat Paulsen
13:05 smoking is a weaker form of inner trip (the pipe is more than the cigar)
14:48 Early Man's "carrying" (kinetic sense) and walking erect (creating memory)
18:44 primitive yowling (a call system) and "opera"
19:16 "ordinary music is speech slowed down" vs. opera
19:45 the folk song retains contact with speech
20:11 the origins of chatter
20:46 verticality and sight's upside-downness
22:06 Carpenter: the child, the native, the "insane", and verticality
22:43 McLuhan: verticality, action painting, and Happenings
23:12 Parker: proprioception and gravity
23:46 McLuhan: Coleridge said "always start with the other man's ignorance"
24:12 Montague et al. don't know about McLuhan's "invisible environment"
24:47 the "subconscious" as speech, defined
25:52 the "subconscious" and the present speed-up
26:42 NASA is 200 years out-of-date
27:15 "if we wish"
27:22 Owen Wister's "The Virginian" (the first Western) and the identity quest
28:34 identity quest in the slum
28:56 McLuhan suggests the students investigate their younger brothers and sisters
29:55 no goals or point-of-view possible today ("you are everywhere in all times and spaces")
30:48 effects of the railway in the Victorian Age
31:14 the Viet Nam War
31:26 having a point-of-view
32:42 Education, identity, and warfare: "you get beat up or you beat someone up"
33:25 blinded by rage (via drink or LSD) is no point-of-view ("a technical term")
34:08 more on the media massage
34:53 the role of the classroom structure as anti-environment
35:01 Culkin mentions the "Electric Circus" and "Cheetah" clubs (tourists keep wearing their shoes, doing something stupid together)
35:30 getting "with it" defined as "giving up all action to the total service environment" (no free will)
35:57 "we are here to shock the somnambulists" (trying to build up awareness)
37:04 the death of God
37:15 the microphone (like the book) eliminates the seminar
37:52 the movie as multi-time-travel
38:14 Culkin says "nada" about film and a point-of-view
41:01 more on Pat Paulsen running for President
41:28 McLuhan suggests the students collect a lot of media jokes
41:33 Culkin says more "nada"
42:31 the "drop-in" as a consultant (people don't know what business they're in)
43:23 more on having no point-of-view via "following the processes" (see the Garbage Strike)
43:51 breakdown as breakthrough (McLuhan suggests the students collect examples)
45:16 "garbage crisis" defined (see the Container Corporation not the Mayor)
46:45 no "private consciousness" under electric conditions
48:23 Culkin interrupts about the 1965 experimental film, "Flicker"
50:48 McLuhan explains the "rearview mirror" as art form to mock Culkin's interest in film
51:10 TV is "writing with light on the audience" (X-ray)
51:43 no more ballot box (based on "charisma") under computer conditions
52:58 Smothers Brothers
53:06 Government hijacked by the consultants and "experts" (isolated specialists)
53:43 the novel as a form was reduced to "pop, song, hit parade stuff" in the 1910's
54:07 ULYSSES is a "documentary novel" (the whodunnit is ahead of the old narrative novel form)
54:20 ULYSSES ("a complex, mythic, symbolic form") is newsreel ("stream of consciousness")
56:07 LSD is TV ("writing with light" chemically)
56:23 Culkin mentions the film, "The Addict"
56:57 McLuhan chides Culkin again: "computers are us" (the obsolescence of the machine [Warhol])

Video Credits:
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