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haikarate4 | Mars Almond Bars Commercial - 60's Candy @haikarate4 | Uploaded January 2015 | Updated October 2024, 4 days ago.
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Mars Almond Bars Commercial from the 60's. You get an almond in every bite!

In 1932, Forrest Mars, son of American candy maker Frank C. Mars, rented a factory in Slough and with a staff of twelve people, began manufacturing a chocolate bar consisting of nougat and caramel covered in milk chocolate, modelled after his father's Milky Way bar, which was already popular in the US. Today the basic recipe is unaltered but the size of the bar and the proportions of the main components have changed over the years. With minor variations, this version is sold worldwide, except for the US, and is packaged in a black wrapper with red lettering.

In 2002, the Mars bar was reformulated and its logo was updated with a more cursive appearance. Its price also increased. The nougat was made lighter, the chocolate on top became thinner, and the overall weight of the bar was reduced slightly. In Britain, this was met with outrage from Mars purists, as in a sales pitch to local media in Slough, the change in ingredients was to follow the trend of its sister the Milky Way bar and 5 Star bars. Product designers at The Mars Candy Company in the US put this down to nostalgia over the past hugely popular Starbar, which also contained the same reinvented "light whipped nougatine".
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Mars Almond Bars Commercial - 60's Candy @haikarate4

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