Uploaded August 2025 | Updated September 2026, 2 weeks ago
2024 was the year Valve made major changes on how games and their demos gain visibility. In this 2025 Independent Games Summit talk, game marketing researcher Chris Zukowski lists the changes and show how successful developers have adapted to them.
GDC returns to San Francisco in March 2026! For more information, be sure to visit our website and subscribe to the GDC mailing list: gdconf.com/subscribe.
GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more. We post a fresh GDC video every day. Subscribe to the channel to stay on top of regular updates, and check out GDC Vault for thousands of more in-depth talks from our archives.
2024 was the year Valve made major changes on how games and their demos gain visibility. In this 2025 Independent Games Summit talk, game marketing researcher Chris Zukowski lists the changes and show how successful developers have adapted to them.
GDC returns to San Francisco in March 2026! For more information, be sure to visit our website and subscribe to the GDC mailing list: gdconf.com/subscribe.
GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more. We post a fresh GDC video every day. Subscribe to the channel to stay on top of regular updates, and check out GDC Vault for thousands of more in-depth talks from our archives.
