Uploaded April 2026 | Updated September 2026, 3 weeks ago
What if your company’s most powerful marketing tool wasn’t aimed at your customers at all? Most companies overlook their primary public: their own team. In this final video of our series, we dive into the game-changing world of "Endomarketing." Coined by Saul Bekin, this strategy treats employees as internal customers. In an age of "sameness," where products can be easily copied, your people are your only sustainable competitive advantage. We show you how to apply the classic 4Ps of marketing internally—turning the "Product" into your mission and "Price" into the psychological cost of change. We also look at the real-world case study of Portobello, where an internal board game boosted labor productivity by 31%. Learn how to win the hearts and minds of your team to create an unstoppable market force. Watch until the end to discover how to unlock your company’s true secret weapon.
#Endomarketing #EmployeeEngagement #InternalCommunication #CompanyCulture #HRStrategy #Leadership
What if your company’s most powerful marketing tool wasn’t aimed at your customers at all? Most companies overlook their primary public: their own team. In this final video of our series, we dive into the game-changing world of "Endomarketing." Coined by Saul Bekin, this strategy treats employees as internal customers. In an age of "sameness," where products can be easily copied, your people are your only sustainable competitive advantage. We show you how to apply the classic 4Ps of marketing internally—turning the "Product" into your mission and "Price" into the psychological cost of change. We also look at the real-world case study of Portobello, where an internal board game boosted labor productivity by 31%. Learn how to win the hearts and minds of your team to create an unstoppable market force. Watch until the end to discover how to unlock your company’s true secret weapon.
#Endomarketing #EmployeeEngagement #InternalCommunication #CompanyCulture #HRStrategy #Leadership
