Uploaded November 2025 | Updated September 2026, 2 weeks ago

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Agricultural producers excel at production but often struggle with promotion—especially in direct-to-consumer (DTC) markets. In this episode, business growth strategist Brian Frankel joins Damian Mason to break down the five essential steps in a consumer's buying decision. They explore motivational factors, perceived value, customer expectations, and the mindset shift required to sell effectively to modern consumers. Whether launching a DTC brand or improving outreach, this episode delivers actionable insights for farm-based entrepreneurs and agribusiness professionals.

Listen to more great content here 👉 youtube.com/playlist?list=PLOTg4XaRuYh3dLeMyCz0vfu936zhVUQaX&si=MhMMdG-KJ5Lz3mkl

The Business of Agriculture Podcast with Damian Mason is Sponsored by:
- NewFields Ag | newfieldsag.com
- Redox Bio-Nutrients | redoxgrows.com
- Harvest Returns | harvestreturns.com

#farming #podcast #agribusiness #agriculture #farmlife #damianmason

Check out my work with XtremeAg:
- Cutting The Curve Podcast | https://www.xtremeag.farm/podcasts
- The Granary | https://www.xtremeag.farm/the-granary

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