Uploaded July 2015 | Updated September 2026, 10 hours ago
The Maria Matos & São Luiz Theaters created a Maria&Luiz card, which offered card-owners 1/2 priced tickets to any shows or performances at either of these iconic Lisbon venues. LB/Lisbon produced a brilliant film campaign focused on telling the stories of people named Maria & Luis in Portuguese society. Given the how common these names are, the agency was able to craft a series of gorgeous films documenting the rich, vibrant stories of a diverse collection of real people, from vanguard truck drivers to celebrated choreographers. After the films launched to critical acclaim, the agency then used the subject matter they’d gathered to form the basis of an original stage play, which was cast with actors named Maria & Luis and performed in the Maria & Luiz Theaters. This immaculately campaign boosted sales considerably at both theaters and earned LB/Lisbon widespread praise in Portugal. This highly awarded work is a testament to the brilliant strategic thinking and creative perseverance LB/Lisbon brings to bear on all their ideas.
The Maria Matos & São Luiz Theaters created a Maria&Luiz card, which offered card-owners 1/2 priced tickets to any shows or performances at either of these iconic Lisbon venues. LB/Lisbon produced a brilliant film campaign focused on telling the stories of people named Maria & Luis in Portuguese society. Given the how common these names are, the agency was able to craft a series of gorgeous films documenting the rich, vibrant stories of a diverse collection of real people, from vanguard truck drivers to celebrated choreographers. After the films launched to critical acclaim, the agency then used the subject matter they’d gathered to form the basis of an original stage play, which was cast with actors named Maria & Luis and performed in the Maria & Luiz Theaters. This immaculately campaign boosted sales considerably at both theaters and earned LB/Lisbon widespread praise in Portugal. This highly awarded work is a testament to the brilliant strategic thinking and creative perseverance LB/Lisbon brings to bear on all their ideas.
