The University of Chicago | Magic words: Can what you say help you get your way? with Jonah Berger @UChicago | Uploaded June 2023 | Updated October 2024, 10 hours ago.
Scholar examines the power of language—and how you use it—can change your life
Everyone wishes they had a superpower. Well, it turns out you’ve had a secret power since you were a child, you just don’t know how to use it yet. That’s the power of language. In a fascinating new book, “Magic Words: What To Say To Get Your Way," Prof. Jonah Berger of the Wharton School uses massive data sets and machine learning to tease out the “magic words” that can transform our lives.
Could changing just a single word in your mind help you stick to that diet? Could mastering when to say “you” and when to say “I” save your marriage? Does the word “could” make you more creative than “should”? We find answers to these questions and more as we delve into the science-backed power of words.
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About #UChicago:
Since its founding in 1890, the University of Chicago has been a destination for rigorous inquiry and field-defining research. This transformative academic experience empowers students and scholars to challenge conventional thinking in pursuit of original ideas.
#UChicago on the Web:
Home: bit.ly/UCHICAGO-homepage
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University of Chicago on YouTube:
youtube.com/uchicago
***
ACCESSIBILITY: If you experience any technical difficulties with this video or would like to make an accessibility-related request, please email digicomm@uchicago.edu.
Scholar examines the power of language—and how you use it—can change your life
Everyone wishes they had a superpower. Well, it turns out you’ve had a secret power since you were a child, you just don’t know how to use it yet. That’s the power of language. In a fascinating new book, “Magic Words: What To Say To Get Your Way," Prof. Jonah Berger of the Wharton School uses massive data sets and machine learning to tease out the “magic words” that can transform our lives.
Could changing just a single word in your mind help you stick to that diet? Could mastering when to say “you” and when to say “I” save your marriage? Does the word “could” make you more creative than “should”? We find answers to these questions and more as we delve into the science-backed power of words.
Listen/Subscribe to Big Brains on...
the Web: https://news.uchicago.edu/podcasts/big-brains
Big Brains Insider eNewsletter: eepurl.com/iiMiI5
➡ Subscribe: bit.ly/UCHICAGOytSubscribe
About #UChicago:
Since its founding in 1890, the University of Chicago has been a destination for rigorous inquiry and field-defining research. This transformative academic experience empowers students and scholars to challenge conventional thinking in pursuit of original ideas.
#UChicago on the Web:
Home: bit.ly/UCHICAGO-homepage
News: bit.ly/UCHICAGO-news
Facebook: bit.ly/UCHICAGO-FB
Twitter: bit.ly/UCHICAGO-TW
Instagram: bit.ly/UCHICAGO-IG
University of Chicago on YouTube:
youtube.com/uchicago
***
ACCESSIBILITY: If you experience any technical difficulties with this video or would like to make an accessibility-related request, please email digicomm@uchicago.edu.
