Lyn Aldens New Firm Will Buy Boring Businesses β€” and Bitcoin. Why? @UnchainedCrypto
Lyn Aldens New Firm Will Buy Boring Businesses β€” and Bitcoin. Why?  @UnchainedCrypto
Uploaded July 2026 | Updated September 2026, 2 weeks ago
Lyn Alden raised $40M to launch Orange Juice, a holding company that buys cash-flowing businesses and layers Bitcoin on top, not another pure-play treasury bet.

πŸ”₯ EPISODE LINK πŸ”₯
unchainedcrypto.com/how-lyn-alden-will-take-on-bitcoin-dats-and-private-equity-with-orange-juice

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Lyn Alden just raised $40 million to launch a Bitcoin-backed holding company that skips the trade most of crypto is chasing. Rather than build another pure-play Bitcoin treasury stock, Orange Juice buys cash-flowing, unglamorous businesses and layers a Bitcoin treasury on top at the parent-company level.

Lyn Alden, cofounder of Orange Juice and a partner at Ego Death Capital, frames it as a countercyclical alternative to procyclical treasury companies, and she does not spare Strategy from criticism.

She compares Orange Juice's structure to Berkshire Hathaway and argues Strategy let its dollar reserve fall too far, weighing in as Laura invokes Michael Saylor's 'sell a kidney' line and STRC's slide to near $85 against its $100 target.

She also addresses BIP-110's inscription debate and Bitcoin's quantum computing threat, questioning whether the community’s resistance to change is a strength or a liability.

Host:
πŸ‘‰ Laura Shin - Founder, CEO and Host of Unchained - https://x.com/laurashin

Guest:
πŸ‘‰ Lyn Alden - Cofounder of Orange Juice and Partner at Ego Death Capital - https://x.com/LynAldenContact

Timestamps:
🍊 00:56 Lyn Alden lays out the $40M raise behind Orange Juice's core thesis
πŸ’΅ 08:06 Why Lyn Alden targets cash-flowing firms over VC-backed startups
πŸ“± 11:17 Cape: get 33% off your first six months with code unchained at cape.co/unchained
🏦 12:16 How keeping the Bitcoin treasury at the parent level avoids procyclical risk
πŸͺ– 25:37 How Orange Juice handles a bleeding company and Ruben Zweiban's Navy SEAL background
πŸ“ˆ 32:15 Why Lyn says going public aids liquidity, retail access, and tax deferral
⚠️ 39:15 Why Lyn is critical of Strategy's capital structure and Saylor's kidney line
πŸ—‘οΈ 47:40 Why Lyn views Bitcoin inscriptions as spam despite BIP-110's technical limits
βš›οΈ 50:47 How Lyn assesses the quantum computing threat to Bitcoin's security

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#bitcoin #ethereum #crypto #cryptocurrencies

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Unchained: Your no-hype resource for all things crypto!
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Lyn Alden's New Firm Will Buy 'Boring' Businesses β€” and Bitcoin. Why?

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