Luc Dammann(Adobe): “Authentic, individual & customization is the key to long-term consumer loyalty” @VivaTechnology
Luc Dammann(Adobe): “Authentic, individual & customization is the key to long-term consumer loyalty” @VivaTechnology
Uploaded May 2026 | Updated September 2026, 22 hours ago
At VivaTech 2026, we speak with Adobe about how AI is reshaping the way consumers discover and engage with brands. In this video, Luc Dammann, President EMEA at Adobe, explains how the digital content creation and marketing pioneer helps organizations meet this new challenge.

In 2026, we celebrate our 10th edition as Europe’s largest event for tech and startups. Join us from June 17 to 20 at Paris Expo Porte de Versailles.
Luc Dammann(Adobe): “Authentic, individual & customization is the key to long-term consumer loyalty”A new superpower for surgeons 👩‍⚕️🛗 Anna from our startup team just nailed her elevator pitch!Emilie Sidiqian (Salesforce): “Value is created when people and businesses stay in control.”Your next computer could be inside your eyes 👁️Edward Bouygues(Bouygues Group):“Our strategy is the same: serving our customers through innovation”Tired of motion sickness during travel? 🚗Building tech that drives real change? 🌍Space cargo, but built to be used again 🚀A new tech that can “teach” your hands 🤖Innovation Gallery VivaTech 2026Day 1 of #VivaTech 2026
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Luc Dammann(Adobe): “Authentic, individual & customization is the key to long-term consumer loyalty”

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