Uploaded May 2026 | Updated September 2026, 2 weeks ago
Lost Media Phenomenon “Ulterior Motives” by Who's Who? to Feature in A24’s ‘The Backrooms’
LOS ANGELES, CA — May 30, 2026 — The internet’s most infamous lost-media anthem has officially crossed into one of modern horror’s most unsettling cinematic universes. “Ulterior Motives,” the viral synth-pop track by the 1980s duo Who's Who?, will be appear in the highly anticipated sci-fi horror film The Backrooms, directed by internet visionary Kane Parsons and produced by A24.
The film, inspired by the viral "Backrooms" creepypasta and Parsons’ groundbreaking YouTube universe, stands as one of the year's most anticipated theatrical horror releases. The inclusion of “Ulterior Motives” marks a surreal convergence of two defining pillars of modern internet folklore: the eerie, liminal dread of the Backrooms and the multi-year global hunt for a song once known online only as “Everyone Knows That.”
Following its high-profile rediscovery and identification in 2024, “Ulterior Motives” became a cultural touchstone for lost-media enthusiasts, generating millions of streams and renewing global interest in obscure 1980s pop. Fans of both the song and the Backrooms lore had long speculated about a potential crossover, noting that the track's uncanny, nostalgic atmosphere perfectly mirrors the psychological unease of the film.
“Ulterior Motives has always carried a haunting, dreamlike quality,” said Christopher Saint Booth of Who’s Who?. “Its mysterious history and distinct 1980s texture feel perfectly aligned with the liminal reality of The Backrooms. The song acts as the perfect thematic Easter egg for this world.”
Directed by Kane Parsons, the feature-length film expands his viral analog-horror shorts into a sweeping theatrical experience exploring endless, yellow-hued fluorescent corridors and distorted realities. Starring Academy Award nominee Chiwetel Ejiofor and Renate Reinsve, the film releases in theaters nationwide today, May 29, 2026, via A24.
For audiences of analog horror, synth-pop nostalgia, and internet culture, the inclusion of “Ulterior Motives” represents a historic collision of two digital mysteries that defined the 2020s.
BACKROOMS is Now Playing in theaters.
About A24: A24 is the global entertainment company behind some of the most distinct and celebrated films of the modern era. Known for championing visionary filmmakers, A24's diverse slate includes Academy Award-winning features, groundbreaking television series, and innovative digital-first adaptations.
About Spooked Productions: Spooked Productions is an independent media and entertainment company specializing in the development of avant-garde horror, digital-native storytelling, and subversive multimedia experiences.
Media Contact
• Company: Spooked Productions
• Email: iwantspooked@spookedproductions.com
• Phone: 310-498-9576
• Website: spookedtv.com
Lost Media Phenomenon “Ulterior Motives” by Who's Who? to Feature in A24’s ‘The Backrooms’
LOS ANGELES, CA — May 30, 2026 — The internet’s most infamous lost-media anthem has officially crossed into one of modern horror’s most unsettling cinematic universes. “Ulterior Motives,” the viral synth-pop track by the 1980s duo Who's Who?, will be appear in the highly anticipated sci-fi horror film The Backrooms, directed by internet visionary Kane Parsons and produced by A24.
The film, inspired by the viral "Backrooms" creepypasta and Parsons’ groundbreaking YouTube universe, stands as one of the year's most anticipated theatrical horror releases. The inclusion of “Ulterior Motives” marks a surreal convergence of two defining pillars of modern internet folklore: the eerie, liminal dread of the Backrooms and the multi-year global hunt for a song once known online only as “Everyone Knows That.”
Following its high-profile rediscovery and identification in 2024, “Ulterior Motives” became a cultural touchstone for lost-media enthusiasts, generating millions of streams and renewing global interest in obscure 1980s pop. Fans of both the song and the Backrooms lore had long speculated about a potential crossover, noting that the track's uncanny, nostalgic atmosphere perfectly mirrors the psychological unease of the film.
“Ulterior Motives has always carried a haunting, dreamlike quality,” said Christopher Saint Booth of Who’s Who?. “Its mysterious history and distinct 1980s texture feel perfectly aligned with the liminal reality of The Backrooms. The song acts as the perfect thematic Easter egg for this world.”
Directed by Kane Parsons, the feature-length film expands his viral analog-horror shorts into a sweeping theatrical experience exploring endless, yellow-hued fluorescent corridors and distorted realities. Starring Academy Award nominee Chiwetel Ejiofor and Renate Reinsve, the film releases in theaters nationwide today, May 29, 2026, via A24.
For audiences of analog horror, synth-pop nostalgia, and internet culture, the inclusion of “Ulterior Motives” represents a historic collision of two digital mysteries that defined the 2020s.
BACKROOMS is Now Playing in theaters.
About A24: A24 is the global entertainment company behind some of the most distinct and celebrated films of the modern era. Known for championing visionary filmmakers, A24's diverse slate includes Academy Award-winning features, groundbreaking television series, and innovative digital-first adaptations.
About Spooked Productions: Spooked Productions is an independent media and entertainment company specializing in the development of avant-garde horror, digital-native storytelling, and subversive multimedia experiences.
Media Contact
• Company: Spooked Productions
• Email: iwantspooked@spookedproductions.com
• Phone: 310-498-9576
• Website: spookedtv.com
