Habits & Hustle w/ Jennifer Cohen | Loss Aversion: How Fear of Missing Out Shapes Our Choices @habitsandhustle | Uploaded January 2024 | Updated October 2024, 1 hour ago.
Ever wonder why we fear loss more than we crave success? The answer is loss aversion. In this bonus episode of Habits & Hustle, I dive into the power of loss aversion and its grip on our daily decisions - from the subscriptions we can't let go of to our relentless gym commitments. I dive deep into the tactics businesses use to play on our fears and keep us hooked. Whether you're an entrepreneur looking to craft irresistible campaigns or a savvy consumer aiming to make smarter choices, this episode is a game-changer for you!
What we discuss:
(02:19 - 04:09) Psychological Marketing Technique
(08:50 - 09:56) The Power of Fear in Sales
(13:22 - 13:38) Loss Aversion Technique for Marketers and Customers
Thank you to our sponsors:
Go to hbr.org/subscriptions and enter PROMO CODE: HABITS to learn
more about this great opportunity to help manage your career and business.
Ever wonder why we fear loss more than we crave success? The answer is loss aversion. In this bonus episode of Habits & Hustle, I dive into the power of loss aversion and its grip on our daily decisions - from the subscriptions we can't let go of to our relentless gym commitments. I dive deep into the tactics businesses use to play on our fears and keep us hooked. Whether you're an entrepreneur looking to craft irresistible campaigns or a savvy consumer aiming to make smarter choices, this episode is a game-changer for you!
What we discuss:
(02:19 - 04:09) Psychological Marketing Technique
(08:50 - 09:56) The Power of Fear in Sales
(13:22 - 13:38) Loss Aversion Technique for Marketers and Customers
Thank you to our sponsors:
Go to hbr.org/subscriptions and enter PROMO CODE: HABITS to learn
more about this great opportunity to help manage your career and business.
