Lootboxes, the Microsoft/Activision Deal & More w/ George Osborn | The Branching Factor Podcast #01 @AIandGamesPlus
Lootboxes, the Microsoft/Activision Deal & More w/ George Osborn | The Branching Factor Podcast #01  @AIandGamesPlus
Uploaded January 2023 | Updated September 2026, 1 week ago
We're officially at DEFCON Podcast! Branching Factor kicks off with our inaugural episode as our brand-new podcast kicks into high gear.

You can listen to Branching Factor on:
iTunes: podcasts.apple.com/us/podcast/id1662631817
Spotify: open.spotify.com/show/2AfZ8o4QLsoQlGR35YfrYS
Amazon: music.amazon.co.uk/podcasts/6902f3c5-98c5-4695-bc56-ae7aa743f4a9/branching-factor
Google: podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5hY2FzdC5jb20vcHVibGljL3Nob3dzL2JyYW5jaGluZ2ZhY3Rvcg
RSS Feed: feeds.acast.com/public/shows/branchingfactor

Over our first four episodes, we sit down with each of the four co-hosts of Branching Factor. For this first go around, it's George Osborn: the former head of communications of the UKIE (the UK games industry trade representative) and now Director of Policy at Taso Advisory.

Follow George Osborn on Twitter at: twitter.com/georgeosborn

In this video we discuss, among others things:
- The changing face of the games industry
- The legal ground surrounding loot boxes
- Possible regulation coming towards the gaming sector
- That Microsoft/Activision deal

Plus some games discussed include...
- Mario + Rabbids (1 and 2)
- Pentiment
- Call of Duty: Modern Warfare 2 [2022]

Chapters
[00:00] Welcome to Branching Factor
[03:07] Meet George Osborn
[17:46] Playing Some Games
[31:48] The State of the Games Industry
[44:10] Epic Games and FTC Fine
[59:22] The Lootbox Problem
[01:16:02] The Microsoft/Activision Deal
[01:33:22] The Impending Future
[01:42:00] Wrapping Up
[01:45:17] Credits

To catch episodes of Branching Factor early and ad-free, be sure to support AI and Games on Patreon.

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AI and Games Plus is the second channel for AI and Games: a series on research and applications of Artificial Intelligence in video games.

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Listen to my podcast 'Branching Factor', as I discuss game development and research with my co-hosts and guests:
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Lootboxes, the Microsoft/Activision Deal & More w/ George Osborn | The Branching Factor Podcast #01

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