Uploaded April 2026 | Updated September 2026, 2 weeks ago

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Each year, Japan Society presents a “Living Traditions” talk together with the Government of Japan focused on how traditional Japanese art and culture continue to endure and evolve in the modern world. This year, we discussed the future of matcha. Listen in on our talk with matcha business pioneers from both the U.S. and Japan followed by a reception and matcha tasting.

Featuring Masae Sinjo of Matcha Tourism, Kunikazu Mochitani of the Matcha Factory, LEAF Corporation and Matcha Organic Japan, and Silvia Mella of Sorate as speakers with Rona Tison of Ito En as moderator.

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