Uploaded July 2021 | Updated September 2026, 2 weeks ago
Download a FREE digital pattern of our No.52 Vertical Wallet (our biggest seller)
stockandbarrelco.com/pages/free-pattern-52
You saw me talk about him in my last "5 Leatherworkers to watch out for pt.2". video, Christian from Howl and Hide has a wildly unique approach to his brand and leatherwork, an incredible workshop and beautiful products.
Give them a follow here: instagram.com/howlandhide
Download a FREE digital pattern of our No.52 Vertical Wallet (our biggest seller)
stockandbarrelco.com/pages/free-pattern-52
You saw me talk about him in my last "5 Leatherworkers to watch out for pt.2". video, Christian from Howl and Hide has a wildly unique approach to his brand and leatherwork, an incredible workshop and beautiful products.
Give them a follow here: instagram.com/howlandhide



![Video Ideas for Brands Part 1: Comparison (Hooks in the description) #shopify #brandbuilding
This is NOT a revolutionary idea. None of them in this series will be. BUT, if you’re a one person marketing team like me, it reeeaally helps to have a few ideas like this pop up in the feed to start getting the creative juices flowing. And sometimes we’re trying to be so innovative that we forget to take advantage of the low hanging, obvious ideas that can actually answer some real answers for potential customers. Also, I’ll be making each video and testing it out over on @buscadero_motorcycles. Here’s a list of 20 strong hooks you can use for comparison videos like this:
Curiosity-Driven Hooks
1. “They look almost identical… until you use them.”
2. “The difference between these two might cost you hundreds.”
3. “Everyone argues about which is better. So I tested both.”
4. “One of these is worth every penny…”
5. “You’ll think they’re the same… until you hear this.”
Direct Question Hooks6. “Which would you pick: [Product A] or [Product B]?”7. “If you could only buy one, which one would it be?”8. “What’s actually better: the [cheaper] one or the [premium] one?”9. “Same job, two prices — which one’s worth it?”10. “You’ve been told this one’s better… but is it?”
Controversy & Myth-Busting Hooks11. “Everyone swears this is the best… they’re wrong.”12. “This one is double the price… but not for the reason you think.”13. “They say you get what you pay for… I don’t think so.”14. “This might be the most overrated product in its category.”15. “I thought this was the clear winner… until I tested it.”
High-Stakes / Urgency Hooks16. “Don’t buy either until you see this.”17. “I wish I knew this before spending my money.”18. “This will decide which one I keep… and which one I return.”19. “One will save you money, one will save you headaches.”20. “Pick wrong… and you’ll regret it for years.” Video Ideas for Brands Part 1: Comparison (Hooks in the description) #shopify #brandbuilding](https://i.ytimg.com/vi/ku8SC1VRQlE/mqdefault.jpg)






