Uploaded September 2020 | Updated September 2026, 1 week ago

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The collection is fronted by up-and-coming icon and rapper BIA, who embodies the collaboration’s creative and trailblazing spirit. BIA’s spotlight in the campaign brings to life the authentic music DNA of the Sean John brand and Missguided’s mission for female empowerment.

Shop the Sean John X Missguided Collection Now!
missguided.co.uk/collaborations/sean-john-x-missguided