Uploaded March 2026 | Updated September 2026, 3 weeks ago

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It seems like every week there is a new "viral" product. Kinda takes the punch out of it doesn't it? Today we are talking about how the landscape has changed to support this nonsense, what customers need to know, what brands need to know, and what a product needs to do to perform PAST their viral moment. Let's talk about it.

WWD Article - wwd.com/beauty-industry-news/beauty-features/beauty-product-viral-launches-rhode-milk-social-media-1238552031

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