Uploaded August 2025 | Updated September 2026, 2 weeks ago
"All Senior Citizens should have Life Alert."
Life Alert Emergency Response, Inc., known as Life Alert, is a nationwide American device service company, with headquarters in Encino, California, US, which provides services that help elderly people contact emergency services. The company was founded in 1987. The company's system consists of a main unit and a small wireless help button that is worn by the user at all times. Former Surgeon General C. Everett Koop appeared in commercials for Life Alert starting in 1992, stating that he used one. He remained a spokesman for the company until his death in 2013.
Life Alert's alarm monitor phone device offering includes an answering machine unit with a emergency call button, a call cancel button, an on off switch and a wall plug in, connected to a telephone line and a pendant-shaped device, typically worn on a necklace or a wristband. Pressing a button on the pendant contacts a Life Alert call center, and a Life Alert dispatcher then contacts 9-1-1. The company requires service contract with a minimum term of three years.
Trademarks
The phrase "I've fallen and I can't get up" was originally used in 1987 television commercials and trademarked in September 1992 by LifeCall, which went out of business in 1993. After LifeCall's trademark expired, a similar phrase, "Help, I've fallen and I can't get up!", was registered by Life Alert, in October 2002. The classic commercial featuring this slogan was ranked number one by USA Today in its 2007 list of the most memorable TV commercials from the past 25 years.
Slogan's History
I've fallen, and I can't get up!" is a catchphrase of the late 1980s and early 1990s popular culture based upon a line from a United States-based television commercial. This line was spoken by actress Dorothy McHugh in a television commercial for a medical alarm and protection company called LifeCall. The motivation behind the systems is that subscribers, mostly seniors as well as disabled people, would receive a pendant which, when activated, would allow the user to speak into an audio receiving device and talk directly with a dispatch service, without the need to reach a telephone. The service was designed to appeal particularly to seniors who lived alone and who might experience a medical emergency, such as a fall, which would leave them alert but immobile and unable to reach the telephone.
In 1989, LifeCall began running commercials that contained a scene wherein an elderly woman, identified by a dispatcher as "Mrs. Fletcher", uses the medical alert pendant after having fallen in the bathroom. After falling, Mrs. Fletcher speaks the phrase "I've fallen, and I can't get up!", after which the dispatcher informs her that he is sending help.
Edith Fore (née Edith Americus DeVirgilis; 1916–1997) portrayed Mrs. Fletcher. Although a stuntperson performed the fall itself, Fore said that she created the "I've fallen" line while discussing the accident with LifeCall.
Slogan Trademark History
According to the United States Patent and Trademark Office, after first applying in October 1990, LifeCall registered the phrase "I've fallen, and I can't get up" as a trademark in September 1992 until its status was cancelled in 1999 (LifeCall went out of business in 1993). In October 2002, the similar phrase "Help! I've fallen, and I can't get up!" became a registered trademark of Life Alert Emergency Response, Inc. The registration was cancelled in May 2013. A new registration was granted in May 2014. Life Alert had filed for the phrase "Help, I've fallen & can't get up!" in March 2001, but the application was abandoned in November 2001. In June 2007, the phrase "I've fallen, and I can't get up!" also became a registered trademark of Life Alert. Both phrases are currently used on their website as well as in their commercials.
#lifealert #DeshaunFunMaker #subscribe
drive.google.com/drive/folders/1B56ZBxJjP22M8uXtQdXKBpzuaGUdxNLs
"All Senior Citizens should have Life Alert."
Life Alert Emergency Response, Inc., known as Life Alert, is a nationwide American device service company, with headquarters in Encino, California, US, which provides services that help elderly people contact emergency services. The company was founded in 1987. The company's system consists of a main unit and a small wireless help button that is worn by the user at all times. Former Surgeon General C. Everett Koop appeared in commercials for Life Alert starting in 1992, stating that he used one. He remained a spokesman for the company until his death in 2013.
Life Alert's alarm monitor phone device offering includes an answering machine unit with a emergency call button, a call cancel button, an on off switch and a wall plug in, connected to a telephone line and a pendant-shaped device, typically worn on a necklace or a wristband. Pressing a button on the pendant contacts a Life Alert call center, and a Life Alert dispatcher then contacts 9-1-1. The company requires service contract with a minimum term of three years.
Trademarks
The phrase "I've fallen and I can't get up" was originally used in 1987 television commercials and trademarked in September 1992 by LifeCall, which went out of business in 1993. After LifeCall's trademark expired, a similar phrase, "Help, I've fallen and I can't get up!", was registered by Life Alert, in October 2002. The classic commercial featuring this slogan was ranked number one by USA Today in its 2007 list of the most memorable TV commercials from the past 25 years.
Slogan's History
I've fallen, and I can't get up!" is a catchphrase of the late 1980s and early 1990s popular culture based upon a line from a United States-based television commercial. This line was spoken by actress Dorothy McHugh in a television commercial for a medical alarm and protection company called LifeCall. The motivation behind the systems is that subscribers, mostly seniors as well as disabled people, would receive a pendant which, when activated, would allow the user to speak into an audio receiving device and talk directly with a dispatch service, without the need to reach a telephone. The service was designed to appeal particularly to seniors who lived alone and who might experience a medical emergency, such as a fall, which would leave them alert but immobile and unable to reach the telephone.
In 1989, LifeCall began running commercials that contained a scene wherein an elderly woman, identified by a dispatcher as "Mrs. Fletcher", uses the medical alert pendant after having fallen in the bathroom. After falling, Mrs. Fletcher speaks the phrase "I've fallen, and I can't get up!", after which the dispatcher informs her that he is sending help.
Edith Fore (née Edith Americus DeVirgilis; 1916–1997) portrayed Mrs. Fletcher. Although a stuntperson performed the fall itself, Fore said that she created the "I've fallen" line while discussing the accident with LifeCall.
Slogan Trademark History
According to the United States Patent and Trademark Office, after first applying in October 1990, LifeCall registered the phrase "I've fallen, and I can't get up" as a trademark in September 1992 until its status was cancelled in 1999 (LifeCall went out of business in 1993). In October 2002, the similar phrase "Help! I've fallen, and I can't get up!" became a registered trademark of Life Alert Emergency Response, Inc. The registration was cancelled in May 2013. A new registration was granted in May 2014. Life Alert had filed for the phrase "Help, I've fallen & can't get up!" in March 2001, but the application was abandoned in November 2001. In June 2007, the phrase "I've fallen, and I can't get up!" also became a registered trademark of Life Alert. Both phrases are currently used on their website as well as in their commercials.
#lifealert #DeshaunFunMaker #subscribe
drive.google.com/drive/folders/1B56ZBxJjP22M8uXtQdXKBpzuaGUdxNLs
