Uploaded August 2020 | Updated September 2026, 2 weeks ago

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Experience "Takumi, the 60,000 hour story of human craft".

They say it takes 10,000 hours to become an expert. At Lexus, a quarter of a century of practice is required to become a Takumi Master Craftsman. That’s 60,000 hours practice. It’s an almost superhuman level of dedication. Most of us will never reach such heights. But what about machines?

Artificial Intelligence is developing so rapidly that it is said that by 2050 machines will outperform humans in virtually every field. Will human craft disappear as AI reaches beyond our limits? Or, will this cornerstone of our culture survive and become more valuable than ever?

Learn more at: discoverlexus.com/experiences/takumi-the-60000-hour-story-of-human-craft
Subscribe to Discover Lexus: bit.ly/19l9PgB
Go to our website: discoverlexus.com
Follow us on Instagram: instagram.com/discoverlexus

Check out these other videos to learn more about Takumi Craftsmanship:
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Experience Amazing.

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