Uploaded March 2019 | Updated September 2026, 2 weeks ago

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Watch the trailer for the 60,000 hour story on the survival of human craft.

There is a popular theory that it takes at least 10,000 hours of focused practice for a human to become expert in any field. But in Japan, there are craftspeople who go far beyond this to reach a special kind of mastery. These people are called Takumi, and they devote 60,000 hours to their craft. That’s 8 hours a day, 250 days a year, for over 30 years. Will their craft survive as AI reaches beyond human limits?

Watch the full documentary on Lexus Takumi craftsmanship: youtu.be/L_gQpX2jIak
Learn more at: discoverlexus.com/experiences/takumi-the-60000-hour-story-of-human-craft
Subscribe to Discover Lexus: bit.ly/19l9PgB
Go to our website: discoverlexus.com
Follow us on Instagram: instagram.com/discoverlexus

Check out these other videos to learn more about Takumi Craftsmanship:
youtube.com/watch?v=yfshB7JdQ_I
youtube.com/watch?v=hfstN6iTp2o
youtube.com/watch?v=kJS18oQ15W4
youtube.com/watch?v=Fdya7K2FRtA
youtube.com/watch?v=0gIzg-tUjuE&t=1s
youtube.com/watch?v=BXWhXFhB4B0
youtube.com/watch?v=XARQqd5iLz8
youtube.com/watch?v=u0QNcCpMPMw
youtube.com/watch?v=y1nDxmZZbjM
youtube.com/watch?v=AksjRcB8vdQ

Experience Amazing.

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