Uploaded March 2025 | Updated September 2026, 2 weeks ago
Andy Markus, Chief Data & AI Officer at AT&T:
"We returned 2X ROI, free cashflow impacting ROI on every dollar that we spent with generative AI last year. So that was a one-year return, and these are three-year business cases. So it's a very important lever we have at AT&T."
Andy Markus, Chief Data & AI Officer at AT&T:
"We returned 2X ROI, free cashflow impacting ROI on every dollar that we spent with generative AI last year. So that was a one-year return, and these are three-year business cases. So it's a very important lever we have at AT&T."
