Uploaded July 2020 | Updated September 2026, 12 hours ago

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Finding you niche in business is very important. Deciding who your clients are will determine how you intend to reach them and how you will make your product suit them. Gary Dahl found his niche when he sold his pet rock and it earned him millions from persons that were interested in owning a put but didn't want to have the hassle of actually caring for a pet. When we look at Dahl's journey we can see that becoming a millionaire is just a matter of finding your customers and filling their desire for a product even if they don't know yet that they need it.

My Pet Rock - en.wikipedia.org/wiki/Pet_Rock

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