Uploaded February 2023 | Updated September 2026, 2 weeks ago
You’ve heard that you should be using TikTok to market your games. Maybe you’ve even tried a few posts to varying degrees of success. Jared launched an indie game account to a million views in their first two weeks. Since then, he’s surveyed several other developers for the best tips to get the algorithm working in your favor. Which metrics drive the most views? How do you make viral videos? What should you know before running a campaign? Jared tries to answer these questions with a data-driven approach so your game can get seen on TikTok.
You’ve heard that you should be using TikTok to market your games. Maybe you’ve even tried a few posts to varying degrees of success. Jared launched an indie game account to a million views in their first two weeks. Since then, he’s surveyed several other developers for the best tips to get the algorithm working in your favor. Which metrics drive the most views? How do you make viral videos? What should you know before running a campaign? Jared tries to answer these questions with a data-driven approach so your game can get seen on TikTok.
