Uploaded November 2016 | Updated September 2026, 19 hours ago
Megan Maguire serves as Leo Burnett Chicago’s director of influencer, working across the agency to develop impactful social and content partnership strategies for clients. In this video, she discusses the opportunities and challenges presently found in the influencer space. Looking specifically at consumer packaged goods brands, she shares strategic insights that allow campaigns to succeed in a crowded space.
Megan Maguire serves as Leo Burnett Chicago’s director of influencer, working across the agency to develop impactful social and content partnership strategies for clients. In this video, she discusses the opportunities and challenges presently found in the influencer space. Looking specifically at consumer packaged goods brands, she shares strategic insights that allow campaigns to succeed in a crowded space.
