Uploaded January 2026 | Updated September 2026, 1 day ago
The LEGO Group has just redefined the "System-in-Play" for the 21st century.
Unveiled at CES 2026, LEGO SMART Play introduces an "invisible" technology layer that breathes life into the iconic plastic brick without the need for a screen. From the engineering of the SMART Brick—housing a custom chip smaller than a 1x1 stud—to the sensory-rich Star Wars debut sets, we explore how this innovation transforms static builds into reactive, haptic environments.
Join us as we break down the materiality and spatial configuration of this new platform, featuring insights from Julia Goldin (LEGO Group) and Dave Filoni (Lucasfilm).
Read the full article on urdesign: urdesignmag.com/lego-smart-play-ces-2026-interactive-architecture
The LEGO Group has just redefined the "System-in-Play" for the 21st century.
Unveiled at CES 2026, LEGO SMART Play introduces an "invisible" technology layer that breathes life into the iconic plastic brick without the need for a screen. From the engineering of the SMART Brick—housing a custom chip smaller than a 1x1 stud—to the sensory-rich Star Wars debut sets, we explore how this innovation transforms static builds into reactive, haptic environments.
Join us as we break down the materiality and spatial configuration of this new platform, featuring insights from Julia Goldin (LEGO Group) and Dave Filoni (Lucasfilm).
Read the full article on urdesign: urdesignmag.com/lego-smart-play-ces-2026-interactive-architecture
