LEGO Marketing Used To Be Wild @Retro.Diversion
LEGO Marketing Used To Be Wild  @Retro.Diversion
Uploaded July 2026 | Updated September 2026, 3 weeks ago
To advertise the Lego Bionicle line, Move Along by The All American Rejects was used heavily in commercials which spawned a "FreeTheBand" campaign where the villainous Piraka kidnapped the band, leaving us to save them by... buying bionicles I guess? It worked. They are safe and sound twenty years later.

#Lego #Bionicle #allamericanrejects #aar
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LEGO Marketing Used To Be Wild

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