Uploaded September 2020 | Updated September 2026, 6 hours ago
Senior LEGO Designer Marcos Bessa and takes us on a behind the brick look at the latest LEGO Harry Potter Diagon Alley (75978) in this magical video!
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THE MAGICAL WORLDS OF LEGO AND HARRY POTTER COME TOGETHER AGAIN WITH NEW LEGO DIAGON ALLEY SET
1st September 2020: Launching today, the spectacular new LEGO® Harry Potter® set allows fans to be transported to the most magical shopping street in the world, now in brick form!
Diagon Alley™ is one of the most iconic locations in the Wizarding World. It’s where Harry Potter gets his first glimpse of the exciting new world he is about to join, as he’s guided through the magical shopping street by Hagrid. And now LEGO and Harry Potter fans alike can build and create the iconic street in their own homes.
The set brings the two worlds together in a magical hybrid: a rich and versatile display model, with a modularity aspect that allows fans to choose how to display the shops (all in a row, swapping them around, or even placing individual shops on different shelves!).
Measuring more than a meter wide and made up of over 5,000 pieces, LEGO Diagon Alley features the famed wizarding world shops packed with authentic details from the movies to truly capture the ambience of the street.
Behind magnificent and detailed storefronts lie intriguing interiors, fascinating features and familiar characters. Fans can recreate some of their favourite moments from the Harry Potter film series including; discovering the wands at Ollivanders™ from Harry Potter and the Philosophers / Sorcerer’s Stone dropping in on Gilderoy Lockhart™’s book-signing event at Flourish & Blotts™ bookstore from Harry Potter and the Chamber of Secrets; or obtaining a love potion from Weasleys’ Wizard Wheezes™ from Harry Potter and the Half-Blood Prince.
Marcos Bessa, LEGO Harry Potter Design Lead commented: “I love how faithful the final design is to the architectural details in the film. You can barely see some of these buildings zooming past your screen, but we tracked down different photographs from the sets – some of them from nearly 20 years ago – to make sure everything is spot on. Diagon Alley is the biggest set I’ve designed to-date and I am really proud of how it has come together.”
The set also includes 14 minifigures, including new versions of lead characters Harry, Ron, Hermione and of course George and Fred Weasley who have their own joke shop in Diagon Alley. There are also minifigures of Florean Fortescue and the Daily Prophet photographer, who have never been seen in LEGO form before.
With Christmas just around the corner, the LEGO Diagon Alley set makes an impressive and inspiring gift for Harry Potter and LEGO enthusiasts alike.
LEGO® Harry Potter® Diagon Alley™ set is available directly from LEGO Stores and LEGO.com/EnterTheMagic from 1st September, 2020
FURTHER PRODUCT INFO: LEGO® Harry Potter™ Diagon Alley™ (75978)
Age – 16 and up
Model measures:
Height: 29cm
Width: 102.4cm
Depth: 13cm
5,544 pieces
Includes 14 minifigures: Harry, Ron, Hermione, Draco, Ginny, Molly Weasley, Ollivander, Fred and George, Gilderoy Lockhart, Lucius Malfoy, Hagrid, Florean Fortescue, the Daily Prophet photographer
Diagon Alley Set includes the following shops: Ollivanders™ Wand Shop, Scribbulus™ Writing Implements, Quality Quidditch™ Supplies, the Daily Prophet™, Florean Fortescue’s Ice Cream Parlor, Flourish & Blotts™ bookseller and Weasleys’ Wizard Wheezes™
The set brings the two worlds together in a magical hybrid: a rich and versatile display model, with a modularity aspect that allows fans to choose how to display the shops (all in a row, swapping them around, or even placing individual shops on different shelves!)
Measuring more than a meter wide and made up of over 5,000 pieces, LEGO Diagon Alley features the iconic stores packed with authentic details from the movies to truly capture the ambience of the street.
Price: £369.99 / $399.99 / 399.99EUR
Senior LEGO Designer Marcos Bessa and takes us on a behind the brick look at the latest LEGO Harry Potter Diagon Alley (75978) in this magical video!
-----------------------------------------------------------------------------------------------------------------------
THE MAGICAL WORLDS OF LEGO AND HARRY POTTER COME TOGETHER AGAIN WITH NEW LEGO DIAGON ALLEY SET
1st September 2020: Launching today, the spectacular new LEGO® Harry Potter® set allows fans to be transported to the most magical shopping street in the world, now in brick form!
Diagon Alley™ is one of the most iconic locations in the Wizarding World. It’s where Harry Potter gets his first glimpse of the exciting new world he is about to join, as he’s guided through the magical shopping street by Hagrid. And now LEGO and Harry Potter fans alike can build and create the iconic street in their own homes.
The set brings the two worlds together in a magical hybrid: a rich and versatile display model, with a modularity aspect that allows fans to choose how to display the shops (all in a row, swapping them around, or even placing individual shops on different shelves!).
Measuring more than a meter wide and made up of over 5,000 pieces, LEGO Diagon Alley features the famed wizarding world shops packed with authentic details from the movies to truly capture the ambience of the street.
Behind magnificent and detailed storefronts lie intriguing interiors, fascinating features and familiar characters. Fans can recreate some of their favourite moments from the Harry Potter film series including; discovering the wands at Ollivanders™ from Harry Potter and the Philosophers / Sorcerer’s Stone dropping in on Gilderoy Lockhart™’s book-signing event at Flourish & Blotts™ bookstore from Harry Potter and the Chamber of Secrets; or obtaining a love potion from Weasleys’ Wizard Wheezes™ from Harry Potter and the Half-Blood Prince.
Marcos Bessa, LEGO Harry Potter Design Lead commented: “I love how faithful the final design is to the architectural details in the film. You can barely see some of these buildings zooming past your screen, but we tracked down different photographs from the sets – some of them from nearly 20 years ago – to make sure everything is spot on. Diagon Alley is the biggest set I’ve designed to-date and I am really proud of how it has come together.”
The set also includes 14 minifigures, including new versions of lead characters Harry, Ron, Hermione and of course George and Fred Weasley who have their own joke shop in Diagon Alley. There are also minifigures of Florean Fortescue and the Daily Prophet photographer, who have never been seen in LEGO form before.
With Christmas just around the corner, the LEGO Diagon Alley set makes an impressive and inspiring gift for Harry Potter and LEGO enthusiasts alike.
LEGO® Harry Potter® Diagon Alley™ set is available directly from LEGO Stores and LEGO.com/EnterTheMagic from 1st September, 2020
FURTHER PRODUCT INFO: LEGO® Harry Potter™ Diagon Alley™ (75978)
Age – 16 and up
Model measures:
Height: 29cm
Width: 102.4cm
Depth: 13cm
5,544 pieces
Includes 14 minifigures: Harry, Ron, Hermione, Draco, Ginny, Molly Weasley, Ollivander, Fred and George, Gilderoy Lockhart, Lucius Malfoy, Hagrid, Florean Fortescue, the Daily Prophet photographer
Diagon Alley Set includes the following shops: Ollivanders™ Wand Shop, Scribbulus™ Writing Implements, Quality Quidditch™ Supplies, the Daily Prophet™, Florean Fortescue’s Ice Cream Parlor, Flourish & Blotts™ bookseller and Weasleys’ Wizard Wheezes™
The set brings the two worlds together in a magical hybrid: a rich and versatile display model, with a modularity aspect that allows fans to choose how to display the shops (all in a row, swapping them around, or even placing individual shops on different shelves!)
Measuring more than a meter wide and made up of over 5,000 pieces, LEGO Diagon Alley features the iconic stores packed with authentic details from the movies to truly capture the ambience of the street.
Price: £369.99 / $399.99 / 399.99EUR
