Uploaded May 2020 | Updated September 2026, 2 weeks ago
Visit bit.ly/3bPd1pd to view the full video and purchase access to our other Continuous Improvement courses.
The Voice of the Customer (VoC) is a term used in business to describe customer's expectations and requirements. It can also represent customer's feedback about their experiences with, and expectations of, a rendered product or service. Others define it as the statement made by the customer about a product or service. This course discusses the importance of the Voice of the Customer to a business's success and describes how to anticipate and meet customer needs and requirements once this data is captured.
Visit bit.ly/3bPd1pd to view the full video and purchase access to our other Continuous Improvement courses.
The Voice of the Customer (VoC) is a term used in business to describe customer's expectations and requirements. It can also represent customer's feedback about their experiences with, and expectations of, a rendered product or service. Others define it as the statement made by the customer about a product or service. This course discusses the importance of the Voice of the Customer to a business's success and describes how to anticipate and meet customer needs and requirements once this data is captured.
