Uploaded February 2024 | Updated September 2026, 2 weeks ago

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Only 2.8% of songs in the top 100 are produced by women. Bose and Porsche invited Laufey—artist, producer, and multi-instrumentalist—and Eunike Tanzil—composer and producer—to Atomic Sound in Brooklyn to produce a song from scratch. #TurnTheDial

Turn The Dial is a commitment to helping music be all that it can be by increasing the number of producers of all genders—not just men. To realize the full power of sound, the people making music need to be as diverse as the people listening. It’s time to turn the dial.

Learn more about Turn The Dial: https://bose.life/46A8Mem

Eunike Tanzil: euniketanzil.com

QuietComfort Ultra Headphones: https://bose.life/3PbE2IU

Director: Posy Dixon
Executive Producer: Marina Cukeric and P: Greg T. Gordon
Line Producer: Maya Tanaka

Hear the full song "Only Mine": youtu.be/lGzI3-499Dk?si=xthNzOZsJjAwMB8q
Produced by Eunike Tanzil and Laufey
Recorded, Mixed & Mastered by Vira Byramji

0:00 | Turn the Dial Sessions
0:32 | Laufey & Eunike Tanzil
2:17 | Creating a New Track in 3 Hours
4:39 | In the Recording Booth
7:15 | Only 3%
9:12 | Final Track

Bose Instagram: instagram.com/bose
Bose Twitter: twitter.com/Bose
Bose TikTok: tiktok.com/@bose

#Bose #SoundIsPower #TurnTheDial