Uploaded July 2026 | Updated September 2026, 3 weeks ago
In this Laney Crowell interview, the founder of Saie breaks down how she built one of the best-selling brands at Sephora, and the contrarian decisions that got her there.
Laney Crowell has 7 of the top 10 products in her categories at Sephora and sells a Saie product every 4.5 seconds. But the way she got there goes against almost every piece of advice she was given. She bet everything on product, and she refuses to watch her competition.
In this clip:
• Why Laney's first hire was a product developer, when everyone told her not to
• Selling her Estée Lauder stock to fund the formulas she believed in
• The "Olympics of product development" and the ingredients Saie refuses to use
• How she hit 7 of Sephora's top 10 and sells a product every 4.5 seconds
• Why product beats marketing every time: "no one buys anything because it's the most sustainable"
• Why she never looks at competitors, and how it protects her focus and energy
• How she keeps her community's trust as the brand scales into the hundreds of millions
• Why she thinks texts and emails are the lowest form of communication
• The kind of leader she is: expecting greatness from everyone she hires
• Stepping into her power as a first-time founder and CEO
Laney's whole philosophy: relentless focus on the one thing that actually matters. Build something people love, protect your energy, and stop looking sideways at everyone else.
#LaneyCrowell #Saie #HowToStartABusiness #BeautyBrand #ProductDevelopment #Aspire #FemaleFounders #Entrepreneurship #FounderLessons #CleanBeauty #EmmaGrede
Full Episode: youtube.com/watch?v=F3mkq0BouGM
Hey Darlings 💛, don't forget to SUBSCRIBE HERE: youtube.com/@EmmaGrede?sub_confirmation=1
In this Laney Crowell interview, the founder of Saie breaks down how she built one of the best-selling brands at Sephora, and the contrarian decisions that got her there.
Laney Crowell has 7 of the top 10 products in her categories at Sephora and sells a Saie product every 4.5 seconds. But the way she got there goes against almost every piece of advice she was given. She bet everything on product, and she refuses to watch her competition.
In this clip:
• Why Laney's first hire was a product developer, when everyone told her not to
• Selling her Estée Lauder stock to fund the formulas she believed in
• The "Olympics of product development" and the ingredients Saie refuses to use
• How she hit 7 of Sephora's top 10 and sells a product every 4.5 seconds
• Why product beats marketing every time: "no one buys anything because it's the most sustainable"
• Why she never looks at competitors, and how it protects her focus and energy
• How she keeps her community's trust as the brand scales into the hundreds of millions
• Why she thinks texts and emails are the lowest form of communication
• The kind of leader she is: expecting greatness from everyone she hires
• Stepping into her power as a first-time founder and CEO
Laney's whole philosophy: relentless focus on the one thing that actually matters. Build something people love, protect your energy, and stop looking sideways at everyone else.
#LaneyCrowell #Saie #HowToStartABusiness #BeautyBrand #ProductDevelopment #Aspire #FemaleFounders #Entrepreneurship #FounderLessons #CleanBeauty #EmmaGrede
Full Episode: youtube.com/watch?v=F3mkq0BouGM
Hey Darlings 💛, don't forget to SUBSCRIBE HERE: youtube.com/@EmmaGrede?sub_confirmation=1
