Uploaded November 2025 | Updated September 2026, 2 weeks ago
What do a supercar and a 1:64 scale icon have in common? The answer is: Design. Both Mitja Borket (Design Director at Automobili Lamborghini) and Craig Callum (Sr. Design Manager, Hot Wheels Die Cast Designer at Mattel) unveil how they meticulously preserve the DNA and iconic contours of their brands, whether the goal is to dream big or to inspire the upcoming generation.
What do a supercar and a 1:64 scale icon have in common? The answer is: Design. Both Mitja Borket (Design Director at Automobili Lamborghini) and Craig Callum (Sr. Design Manager, Hot Wheels Die Cast Designer at Mattel) unveil how they meticulously preserve the DNA and iconic contours of their brands, whether the goal is to dream big or to inspire the upcoming generation.










