Uploaded July 2009 | Updated September 2026, 3 hours ago

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Directed by: Federico Vitetta

Video test filmed with Canon 5D Mark II

Client / Advertising Agency: Lakai Limited Footwear, Los Angeles, USA
Client Brand Manager: Kelly Bird

Production Company: Lakai, Los Angeles, USA
Producer: Federico Vitetta per Lakai Limited Footwear
Director of Photography: Pasquale Baudaffi
Camera Operator: Pasquale Baudaffi
Editor: Federico Vitetta

Interview by: Federico Vitetta
Original music piece written by: Zoobof
Sound Designer: Alberto Bof
Mixer: Alberto Bof
Producer: Zoobof

Talent:
Jeff Lenoce

"Shortly after Feds got the camera he's been using to do the new commercials, he went downtown with Lenoce for a few nights to test the camera's natural light capabilities. He edited this piece with the footage from the tests- not bad for a point & shoot with no generator and lights." - K.Bird


Thanks:
Alberto Bof
Oliver Barton
Johannes Gamble
Kelly Bird
Spike Jonze
Mike Carroll
Rick Howard
Aaron Meza
Kelly Bird
Ty Evans
Roger Bagley
Sam Newman
Natalie Farrey
Drew Lauer
Daniel Pfisterer
Andy Mueller
Annamaria Marzio
The Gamble's
Lakai team
Company picnic
Filmmakers Entertainment
Girl Skateboard Company
The Art Dump
The Quite Life
Retrosuperfuture
WME
Freaks Studios Paris
Redgiants software
Drew Lauer
Nick Savander
David Viera
Riccardo Filippini
BOOM


lakai.com
crailtap.com
girlskateboards.com


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redgiantsoftware.com
easysteady.com
hollywoodspecialops.com