Uploaded August 2026 | Updated September 2026, 2 weeks ago

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Labour has unveiled its 2026 campaign slogan: 'Better starts now' | Subscribe: youtube.com/RNZVideo?subscribe

Leader Chris Hipkins made the announcement at a suburban home in Christchurch after taking a tumble in the latest poll.

The party has been repeating ad nauseum its focus on "jobs, health, homes and the cost of living" for the coming election campaign.

The announcement follows the latest RNZ-Reid Research poll showing Opportunity in a kingmaker position, and Labour down 1.8 points to its lowest result since the election.

Read more: rnz.co.nz/news/politics_election-2026/1099352/labour-party-reveals-its-2026-campaign-slogan