Uploaded February 2026 | Updated September 2026, 1 week ago
At SHOT Show 2026, Byrna’s Josh Schirard sits down with Krystal Dunn, a competitive shooter, instructor, and business owner, to discuss women’s empowerment, self-reliance, and modern self-defense.
Krystal shares how her experience in the beauty industry exposed a growing concern among women about personal safety and confidence in self-protection, especially during times of social uncertainty. That demand led her deeper into competitive shooting and instruction, helping women develop skills, awareness, and confidence both on and off the range.
As a pistol competitor, Krystal explains how training under pressure builds mental toughness and decision-making—key elements of real-world self-defense. She emphasizes that empowerment comes from preparation, education, and having the right tools, not fear.
Byrna offers women a way to take control of their safety on their own terms, all the while staying responsible, capable, and confident.
This conversation reinforces Byrna’s mission: empowering women with effective, less-lethal self-defense tools that fit real life and real routines.
At SHOT Show 2026, Byrna’s Josh Schirard sits down with Krystal Dunn, a competitive shooter, instructor, and business owner, to discuss women’s empowerment, self-reliance, and modern self-defense.
Krystal shares how her experience in the beauty industry exposed a growing concern among women about personal safety and confidence in self-protection, especially during times of social uncertainty. That demand led her deeper into competitive shooting and instruction, helping women develop skills, awareness, and confidence both on and off the range.
As a pistol competitor, Krystal explains how training under pressure builds mental toughness and decision-making—key elements of real-world self-defense. She emphasizes that empowerment comes from preparation, education, and having the right tools, not fear.
Byrna offers women a way to take control of their safety on their own terms, all the while staying responsible, capable, and confident.
This conversation reinforces Byrna’s mission: empowering women with effective, less-lethal self-defense tools that fit real life and real routines.
