Uploaded August 2026 | Updated September 2026, 2 weeks ago
In this episode of the Truth About Ag podcast, co-hosts Evan Shout and Kristjan Hebert discuss the beginning of harvest and how important it is to sit in someone else’s seat
Following that update, the pair are joined by Colin Brisebois, vice-president of products and market strategies at Farm Credit Canada (FCC). Most people know Farm Credit Canada for lending, but they talk about the work happening beyond what you’d expect, including the partnership with Maverick Ag.
From advisory services and strategic partnerships to transition planning and business education, Colin explains how FCC is working with producers as farm businesses become more complex and the demands on owners continue to grow. The conversation moves through some of the challenges facing farm families today, including succession, bringing the right advisers together, and actually putting plans into action.
Colin also talks about the value of surrounding producers with people who can fill specific skill needs, rather than expecting one person to be great at every part of the business. Looking ahead, Colin shares where FCC is placing its attention, including transition, innovation, new forms of capital, technology adoption and the long-term strength of rural communities.
It’s a broader look at how FCC sees its role in Canadian agriculture, and how knowledge, advice and capital can work together to help producers move their businesses forward.
The Truth About Ag podcast is hosted by Evan Shout and Kristjan Hebert of Farmer Coach and Hebert Grain Ventures. Each episode aims to bring you closer to the heartbeat of agriculture through candid conversations and honest discussions.
Website: realagriculture.com
#farming #agriculture #Farmbusiness #agtech
Find us on our other social media platforms:
X/Twitter: twitter.com/realagriculture
Instagram: instagram.com/realagriculture
Facebook: facebook.com/realagmedia
In this episode of the Truth About Ag podcast, co-hosts Evan Shout and Kristjan Hebert discuss the beginning of harvest and how important it is to sit in someone else’s seat
Following that update, the pair are joined by Colin Brisebois, vice-president of products and market strategies at Farm Credit Canada (FCC). Most people know Farm Credit Canada for lending, but they talk about the work happening beyond what you’d expect, including the partnership with Maverick Ag.
From advisory services and strategic partnerships to transition planning and business education, Colin explains how FCC is working with producers as farm businesses become more complex and the demands on owners continue to grow. The conversation moves through some of the challenges facing farm families today, including succession, bringing the right advisers together, and actually putting plans into action.
Colin also talks about the value of surrounding producers with people who can fill specific skill needs, rather than expecting one person to be great at every part of the business. Looking ahead, Colin shares where FCC is placing its attention, including transition, innovation, new forms of capital, technology adoption and the long-term strength of rural communities.
It’s a broader look at how FCC sees its role in Canadian agriculture, and how knowledge, advice and capital can work together to help producers move their businesses forward.
The Truth About Ag podcast is hosted by Evan Shout and Kristjan Hebert of Farmer Coach and Hebert Grain Ventures. Each episode aims to bring you closer to the heartbeat of agriculture through candid conversations and honest discussions.
Website: realagriculture.com
#farming #agriculture #Farmbusiness #agtech
Find us on our other social media platforms:
X/Twitter: twitter.com/realagriculture
Instagram: instagram.com/realagriculture
Facebook: facebook.com/realagmedia
